This is Your Life Cycle
Posted on June 21, 2012
The Secret Life of Things recently released their second short animation, This is Your Life Cycle.
The Secret Life of Things was formed in 2010 by eco-designer and sustainability educator, Leyla Acaroglu. Her goal is to help designers, producers and the general public understand and reduce their environmental impacts.
Taking a game-show format, “This is Your Life Cycle” is a humorous, tongue-in-cheek nod to popular reality TV makeover shows. Hosted by the whale Bill Krill, the five-minute animation puts an entertaining spin on the scientific process of Life Cycle Assessment (LCA). With the contestants — including a light bulb encrusted dress, a neurotic vacuum cleaner and un-functional chair — all competing for a sorely needed eco-design makeover, it’s sure to have viewers chuckling as they learn about sustainable design and consumption.
This new film is the second in a series of three. The first animation, “Life Pscycle-ology” (2010), won a Melbourne Design Award, has played at international film festivals and been viewed by over 50,000 people.
The SLOT project aims to inspire and engage students, in a fun and accessible way, with the complex issues around Life Cycle Assessment and environmental sustainability. The new animation was developed in partnership with the Design and Technology Teachers Association Victoria (DATTA VIC), with funding from the Department of Education & Early Childhood Development (DEECD).
The Secret Life of Things website, where the animations are freely available, also houses free e-curriculum resources for secondary and tertiary teachers and students. Covering a huge range of topics, from product stewardship to e-waste and eco-design strategies, these materials help build the environmental literacy and skills of future designers.
The SLOT project is one of the first of its kind to communicate life cycle thinking and eco-design strategies in a new media context. “We’re so excited to be launching our second sustainability animation… Our last film got an amazing response, and it’s now being used in classrooms and universities across Australia, Europe and the United States. We hope this new one will help spread the word to an even wider audience.”