The Business of Business

Posted on July 1, 2012

As we change a few of the ways we do things, our designer, Pete Saunders looks at what’s changed and, ultimately, how you benefit.

With the release of our first podcast, Undercoat is now in a unique position to offer a platform for creative people from the widest number of industries and locations to share their work on the Internet. It is an enviable position to be in. However, the time we’ve put in, the people we’ve discovered and the work we’ve shared means nothing without an audience.

The release of Overcoat Issue Two: Work has been met with very vocal, but fairly confined audience. There are hundreds of people visiting out site now, but a small percentage of those are actually purchasing Overcoat and therefore, we feel the size of our audience has been limited by the inconvenience of options to view the magazine.

Since our focus is on sharing work and inspiring all of those who take the time to visit our site, we have decided to change the way in which we deliver content. The web platform for Undercoat will remain the same — it is open to any student/graduate who has something creative to share. The podcast will be released monthly, showcasing talent from all genres to help promote good, original music. Streaming through SoundCloud and available to download, we are releasing it for free — and we’ve set up a donations page, giving you the option to help us keep it that way. We also want to present the journey of those from undiscovered artist to lifelong, sustainable passion. At its very core, that is also the goal of Overcoat. We want to showcase people who have been successful in their given industry, with a focus on creative, unique and interesting professions. So to promote that, we have decided to release all issues of Overcoat on our website, presented in a way that allows you to flick through and read the content online – free of charge. If you like what you see and want to download the PDF to take with you (and read on your computer, phone or tablet) then that will still cost you the standard $3.50. Much in the same way as you would flick through a magazine in a shop, then buy it to take home — here you can see and read the whole magazine within the confines of the website, but also buy a copy to keep.

No matter what, we’re going to continue doing what we enjoy the most — finding talented people and getting them to share their work — and we want to make sure you’re along for the ride.

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