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Jirka Väätäinen — BURT Magazine

Posted on July 27, 2012

Jirka Väätäinen creates a niche publication based around exploration into ‘beautiful ugly’.

Jirka Väätäinen set out to explore the notion of ‘beautiful ugly’, ending up channeling this interesting contradiction by working towards a proposal for the launch of a new editorial publication. This included designing, branding and generating visual contents for a unique magazine.
The outcome is Burt: a niche art/culture/fashion publication set to celebrate the coming together of beauty and ugliness. Whether it is the awkward, absurd, vulnerable, flawed, mundane or unconventional — Burt is there to see the beauty in it, and lift if it for others to enjoy.

Jirka Väätäinen studied a Bachelor of Arts (Graphic Design) with Honours at The Arts University College at Bournemouth.


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