Jirka Väätäinen — BURT Magazine
Posted on July 27, 2012
Jirka Väätäinen creates a niche publication based around exploration into ‘beautiful ugly’.
Jirka Väätäinen set out to explore the notion of ‘beautiful ugly’, ending up channeling this interesting contradiction by working towards a proposal for the launch of a new editorial publication. This included designing, branding and generating visual contents for a unique magazine.
The outcome is Burt: a niche art/culture/fashion publication set to celebrate the coming together of beauty and ugliness. Whether it is the awkward, absurd, vulnerable, flawed, mundane or unconventional — Burt is there to see the beauty in it, and lift if it for others to enjoy.