Jerome Williams — Nihindo Hair Razor
Posted on March 13, 2013
Jerome Williams forms a brand through reappropriation of secateurs.
Reappropriation is an exercise that involves the recycling and rebranding of items out of their intended context. In this case a pair of garden secateurs were bought, dismantled and transformed into Nihindo, a boutique hair razor. The name Nihindo is derived from the early Japanese tools that inspired the modern hair razor.
A brand was formed with a logo, packaging and brochure. Dark earthy tones mixed with floral patterns and glyph typography were the main influences for the identity.