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Giang Nguyen — ODIN

Posted on August 13, 2012

Giang Nguyen creates branding for men’s grooming supplies aimed at the new dandy.

This is a student project for Savannah College of Design, MA in Graphic Design program. Identity & packaging design for ODIN, a company producing and retailing men’s grooming supplies & skincare. The brand targets contemporary, young, dandy gentlemen. ODIN promotes the qualities: gentlemanly, wise & poetic. Classic but not ritual, old-school but not hipster-like, fashionable but not fancy, refined but not luxurious.
The design solution has the look and feel of old apothecary sold by sailors at the port in the old world. The packaging design aims to promote that ODIN’s products are naturally made, hand-made and finely-crafted, limited & made to order rather than commodities industrially mass-produced.

Giang Nguyen studied a Bachelor of Art (Multimedia Design) at RMIT and a Master of Art (Graphic Design) at Savannah College of Art & Design.


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