Emily Flanagan — Camberwell Market Florist

Posted on April 19, 2013

Emily Flanagan creates a flexible brandmark with flora.

The aim of this project is to answer a real client brief and create a unique identity design.
As the Camberwell Market Florist, named Florist, was preparing to redesign their website, is was only appropriate that the brandmark work across all platforms. I wanted an identity that provided a sense of liveliness and movement as flowers are living. The brandmark is emblematic of the art in styling flowers and is flexible within its design; lending itself across multiple platforms as it converges between alternate versions. This new brandmark allows the identity to remain current as the flowers will be updated seasonally.

Emily Flanagan studied Communication Design at Swinburne University of Technology.

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