Emily Flanagan — Camberwell Market Florist
Posted on April 19, 2013
Emily Flanagan creates a flexible brandmark with flora.
The aim of this project is to answer a real client brief and create a unique identity design.
As the Camberwell Market Florist, named Florist, was preparing to redesign their website, is was only appropriate that the brandmark work across all platforms. I wanted an identity that provided a sense of liveliness and movement as flowers are living. The brandmark is emblematic of the art in styling flowers and is flexible within its design; lending itself across multiple platforms as it converges between alternate versions. This new brandmark allows the identity to remain current as the flowers will be updated seasonally.