Ashley Spencer — Creative Annual Report
Posted on August 8, 2012
Ashley Spencer shows that annual reports can be visually striking and engaging.
As a designer, I approach every new brief with an open mind and fiery enthusiasm. I ask myself the question, “How can I add to the clients brand, and create work that pushes its boundaries, and sets it apart from its competitors?”
The design of this annual report, for a small, family run dairy, gave my imagination the opportunity to go wild. Designed to capture its friendly and approachable atmosphere, it features a hand drawn aesthetic, mixed with manipulated photography. The plant machinery is shown as fantastic contraptions powered by the cartoon style work force, with each worker and their role introduced on a personal level. I wanted to give the impression of a surreal world behind the dairy’s tall walls, hidden from the outside world.